What is perfume? Maybe a mixture of alcohol and fragrant essential oils extracted from flowers, spices, etc, or made synthetically, used esp to impart a pleasant long-lasting scent to the body. But for women today, perfume represents another form of elegance. Perfume has always been considered a form of art, a long term process with three sets of 'notes', making the harmonious scent accord. (see or read Perfume Story of a murder)The intensity and longevity of a perfume is based on the concentration, intensity and longevity of the aromatic compounds (natural essential oils / perfume oils) used: As the percentage of aromatic compounds increases, so does the intensity and longevity of the scent created.
Anyway, important for us, consumers, is the final result: the campaign and the perfume itself of course.
I chose some of my favourite ad campaigns for perfumes.
Obs: I will not choose the perfumes i love, but i will judge only from the visual point of view (campaign print). I will not choose the perfumes which have a popular media representative (CK - Eva Mendes, Chanel- Keira Knightley) or by the name of a media representative (Britney Spears, Beckham couple perfumes, J-LO, etc)
My number one in perfume ad campaign, with no objective reasons, is Moschino.
They are constantly aproaching new perspectives, new ideas. Big dissapointments for me are Chanel, using starlets to promote, CK for using nudity in every campaign or Oscar de la Renta for not using his name and esthetics to create the perfect perfume and campaign. Below you see some visible and different perfume campaign ads (my own, personal view).
