Favourite Perfume Campaigns

What is perfume? Maybe a mixture of alcohol and fragrant essential oils extracted from flowers, spices, etc, or made synthetically, used esp to impart a pleasant long-lasting scent to the body. But for women today, perfume represents another form of elegance. Perfume has always been considered a form of art, a long term process with three sets of 'notes', making the harmonious scent accord. (see or read Perfume Story of a murder)
The intensity and longevity of a perfume is based on the concentration, intensity and longevity of the aromatic compounds (natural essential oils / perfume oils) used: As the percentage of aromatic compounds increases, so does the intensity and longevity of the scent created.
Anyway, important for us, consumers, is the final result: the campaign and the perfume itself of course.
I chose some of my favourite ad campaigns for perfumes.
Obs: I will not choose the perfumes i love, but i will judge only from the visual point of view (campaign print). I will not choose the perfumes which have a popular media representative (CK - Eva Mendes, Chanel- Keira Knightley) or by the name of a media representative (Britney Spears, Beckham couple perfumes, J-LO, etc)

My number one in perfume ad campaign, with no objective reasons, is Moschino.
They are constantly aproaching new perspectives, new ideas. Big dissapointments for me are Chanel, using starlets to promote, CK for using nudity in every campaign or Oscar de la Renta for not using his name and esthetics to create the perfect perfume and campaign. Below you see some visible and different perfume campaign ads (my own, personal view).

Paul Frank is your friend!

This name has a face too: you all know Julius the Monkey. Everything started from a sewing orange monkey on a wallet, a present for a friend and it is now a 40 millions worth business.
Paul Frank became an unconventional worldwide success. The bright colours , the funny animal stickers and the minimalist style attracted teens and twenty-somethings that love to wear Paul Frank clothing and accessories. Julius, Clancy, Skurvy, Worry Bear and all the rest of the characters create a new, urban universe for the unconventional young customers.

„Small Paul” is the brand for infants and toddlers. I find it extremely imaginative and funny. It brings something different for the little ones and the for their parents too. This brand created from clothes for children to Iphone folio cases, from socks to accessories and everything in between. You can buy P.F items only at the "Famous Brands " store in Bucharest.

Check Paul Frank Industries. The website is incredible.

We go vintage !?

For starters, in this article the term vintage stands for “old, second-hand garments”.
We may see this word from two perspectives: a delicate term for old clothes or, the imaginative celebration of a certain period of time in fashion.
History has always been the main inspiration for fashion and vintage is our way of truly expressing it. Victorian times have been the major inspiration for the 90’s trends, and now we are returning to the 60’s style and search for plain, monochrome pieces of clothing.

Usually, vintage clothes are part of a small series clothes or unique with hand embroidery, made of fine fabrics or with incredible patterns. It is like any other antique item, with its own story: the fashion house, the manufacturing year, the material’s production process etc.



















Nowadays, vintage is the hottest trend for its classic style and glamour.
I have searched for vintage clothes online stores and I have found some interesting ones:
- Biba lives where they sell vintage items by auction.
- Fashion dig
-Absolute vintage voted as one of the “top 100 stores you must visit in this world”
-Alexandra’s Consignment Boutique which stores only designer labels such as Vera Wang, Prada, Chanel, Gianni Versace and more.
In Romania:
- Vintage Boutique
- Buticul cu povesti
- 885 Vintage
- Vintage my Love
- Neo Vintage Shop
- Biba Bazar
Frock me! is a major vintage fashion event in London,
bringing every year under the same roof the greatest collection of vintage clothing and accessories. “Frock Me! is the place to find clothes from every era, from 1920s ‘flapper’ style to Fifties glamour, eighties retro-chic or classic 1960s trends with prices ranging from one or two pounds up to several hundred. “
For more about this yearly event see here.

If we don't know how to find the right piece or just make a travel in time through fashion then "It's Vintage, Darling!: How to Be a Clothes Connoisseur” by Christa Weil coul be a suitable book for us.
Some vintage items below.